(Originally published January/February 2023)
By Capt. Jere Murdoch
There is no better feeling in tournament fishing than when you are backing into the scales with a potential money fish, especially at a major tournament. It’s moments like these you will think about during the off-season over and over, where all that planning, hard work and determination has culminated into reaching the goal. For us, we just want to be on the board somewhere, anywhere, after three full days of fishing, if we don’t have a fish on the board, we have failed.

Getting this done involves a long list of to-dos, the most important of which, is getting yourself a solid crew. It is said that the top 10 percent of boats catch 90 percent of the fish. It’s always been a goal to get into that 10 percent. Not saying we are there yet, but we will not stop until we prove ourselves worthy.
Here is how Endorfin’s story began:
It was the summer of 2020. I was walking down the docks in Brielle with my wife and I hear a familiar voice bark at me. “Murdoch?!” I turn around and it’s none other than Brian Steinhauser. I hadn’t seen him in years. We used to run around Bar A after college and went to school together. Brian had recently come back to New Jersey after





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